Originally published by Zen Foto Gallery in 2013 as the second photobook after her shocking debut “Mama Love”, “They Called Me Yukari” was shot in Kabukicho, Shinjuku where Tonomura worked as a hostess. The book attracted much attention and was long out of print but is now being reissued in a new edition for the first time in 10 years, along with works that were not included in the original edition and newly written text.


“Yukari, our job is to sell our hearts”
The manager from Tochigi always said that to me as he smiled.


Kabukicho, Shinjuku.
I hated this area so much that I wanted to burn it down, and I have vomited on it many times.
I recognize the area as a dumpsite of human desire — the nightly parties were full of madness.

There was one girl who had a beautiful singing voice and an adorable smile. She died.

Her death faded into the parties — adapting to numbing senses is the only way to survive in this place. I learnt that human desire is terrifying — once you touch it, there is no turning back. That is why I released the shutter just before I touched the desire.

The sliver of darkness that is not meant to be seen.

There are things that we don’t have to see if we don’t need to see them.
But it was also that darkness that brought my numbed senses back.
I believed in the sliver of light that was captured in the darkness.
I saw the hope of human life there.


I worked as a hostess for twenty years, moving from Kabukicho to Roppongi, Ginza and Akasaka. Each area had its own “quality”, but I had not released the shutter so many times in the areas other than Kabukicho.

There is only a fine line between desire and hope. I met the people who make their living in this district and learned the hope to keep on living.


Kabukicho, Shinjuku.

Patches of blood, bare genitalia,
A sliver of darkness that’s not meant to be seen.

They called me Yukari.

“How we make a living? Sell our hearts, piece by piece by piece.”


― Hideka Tonomura

-Book Size
200 × 200 mm
140 pages, 64 images
-Publication Year
English, Japanese
-Limited Edition

Artist Profile


Born in 1979, Hideka Tonomura graduated from the Broadcasting and Filmmaking Department of Osaka Visual Arts School and began photography in 2002. She published her first photobook “Mama Love” in 2008 with Akaaka Art Publishing, revealing her deepest pain and the dark, hidden secrets of her family, which made an unforgettable impression on the public. In 2013 she published “They Called Me Yukari” with Zen Foto Gallery, in which she documented the life and people around her when she worked as a hostess in Kabukicho, Shinjuku. Her other publications include “Orange Elephant” (Zen Foto Gallery, 2015), “cheki” (Morel Books, 2018), “Die of Love” (Zen Foto Gallery, 2018), “SHINING WOMAN #cancerbeauty” (Zen Foto Gallery, 2020), “mama 恋 love” [New Edition] (Zen Foto Gallery, 2021) and “Toxic” (Zen Foto Gallery, 2022).

Actively presenting her work in and out of Japan, her major solo exhibitions include “Unlucky Family”, Nikon Salon, Tokyo and Osaka (2004); “Tonomura Hideka Shageki –0305–”, Uplink, Tokyo (2005); “Viva Hostess’s Life”, Club Ginko, Tokyo (2007); “mama 恋 love”, Trunk Gallery 81, Seoul (2011); “They called me Yukari / mama 恋 love”, Zen Foto Gallery (2013); “orange elephant”, Zen Foto Gallery, Tokyo and Galeria About Art, Spain (2016); “die of love”, Zen Foto Gallery (2018); “SHINING WOMAN #cancerbeauty”, Zen Foto Gallery (2020) and Okayama Gender Equality Promotion Center, Okayama (2021); “Shining Woman Project at Kyotographie 2022” (2022); and “Love”, Zen Foto Gallery (2022). Her major group exhibitions include “Shikijo: Eroticism in Japanese Photography”, Blindspot Gallery, Hong Kong (2016); Daiwa Foundation Japan House Gallery, London (2018); “10/10 Celebrating Contemporary Japanese Women Photographers”, Kyotographie (2022) and “Love Songs”, Maison Européenne de la Photographie (2022).

Tonomura launched the “SHINING WOMAN PROJECT” in 2019, a portrait project dedicated to women fighting cancer. In 2022, her debut work “Mama Love” was collected by the MEP – La Maison Européenne de la Photographie, Paris.

Gallery Exhibitions